MASE KHOLIS

When it comes to Kiss, whether you suffer from terminal overexposure or eagerly shell out your hard-earned cash for every piece of music and merchandise, you can’t deny that the band’s four kabuki-makeup characters figure among rock’s most iconic images. But should the band’s new members wear the designs made famous by their famous predecessors?

The cultural penetration of the Kiss brand is such that that lovers and haters alike are intimately familiar with the Demon (Gene Simmons), the Star Child (Paul Stanley), the Spaceman (Ace Frehley) and the Cat (Peter Criss) — regardless of the niggling fact that, for more than a decade now, the latter pair has been sported by replacement guitarist Tommy Thayer and drummer Eric Singer, respectively.



Such was the sanctity of the original four Kiss characters that when Criss and Frehley first fell afoul of Stanley and Simmons, the latter half went to great lengths to masquerade their former bandmates’ departures — first by hiring session musicians to help maintain the ruse that both men were still active members of the group and then by replacing them with new players (drummer Eric Carr, a.k.a. the Fox, and guitarist Vinnie Vincent, the, ahem, Ankh Warrior) who boasted relatively related white-face makeup, a move that was supposed to soften the blow for hardcore fans.

The new Caterham CT05 finally broke cover at Jerez after a delayed launch due to a few early teething problems.

The Caterham left the garage at 15:10 on the first day of testing and features another different take on the new nose regulations. New driver Marcus Ericsson was at the wheel.

But the new nose design was criticised by Adrian Newey. "If you hit the back of a car square-on, you go underneath and you end up with a rear-crash structure in your face, a much worse scenario," he said.

The CT05 features a the team's standard green livery along with the unique nose and front wing. This year Ericsson is joined by Formula One returnee Kamui Kobayashi, who missed the 2013 season after losing his Sauber drive.

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Ferrari has launched its 2014 car, F14 T, at its base in Maranello, Italy.

The car carries the hopes of Fernando Alonso and Kimi Raikkonen this year as the team enters Formula One's new turbo era with one of the most talented driver line-ups on the grid. It features a different take on the new 2014 nose regulations compared to the McLaren, Williams, Force India and Lotus seen so far, with a sloping but still odd looking nose cone. Ferrari has also stuck with the pull-rod front suspension design it has been using since 2012.

New technical director James Allison was present at the launch in Ferrari's race bay but was not involved with most of the design process of the car, which was overseen by Pat Fry, Fabio Montecchi and chief designer Nikolas Tombazis. Legendary Ferrari designer Rory Byrne was also consulted on the project.

Team principal Stefano Domenicali said the new additions to the technical team and the upgrades to the wind tunnel, which is now operational at Maranello, have been crucial for Ferrari to make a step forward.

"In the last couple of years the changes and investment we have made in Formula One has been very important and significant," Domenicali said. "Some have been spectacular in terms of names that were in the Formula One world and some others less, but nevertheless the changes were very important.

"Not only the organisation of the people, but also investment in the new windtunnel and tools of the simulation that are really important to make sure all the group of engineers can make the difference."

The new car is the second to break cover after McLaren's MP4-29 on Friday and the first of the Ferrari-engined cars to emerge.

Product placement is nothing new in movies or TV. Insert a fast-food logo or a certain car in a scene and you've made a subtle (or maybe not-so-subtle) pitch for the brand.

Now a group in South Florida is using the concept of product placement to market Miami. In this case, the product is the city itself.

And the placement is in a series of short fictional films, with various neighbourhoods serving as the backdrop for stories about out-of-towners discovering the destination.

The films, collectively called the Reel Miami Project, will be marketed online and through social media with the goal of promoting tourism.

Films for Miami Beach and Wynwood were released this week, with films featuring South Beach, Downtown Miami, Coral Gables and the Everglades set to follow.

Bacardi, the liquor company whose U.S. headquarters is located in Miami, is providing some of the financial backing. Each film will feature the company's signature rum, along with local business partners like hotels, restaurants and bars.

But because the movies tell a story and attempt to engage viewers the way a narrative film might, without a straightforward "buy this" or "visit us" message, creator and producer Frank Kelly says the project is more movie than ad. The focus is on storytelling, not story-selling. The brands, he says, are shown in a way that seems natural.

One of the vital ingredients of the 2014 FIFA World Cup™ has today been confirmed, with the announcement by FIFA and Sony Music of the artists behind the event’s official song. One of Brazil’s hottest musical talents, Claudia Leitte, will team up with global superstars Pitbull and Jennifer Lopez on the track entitled “We Are One (Ole Ola)”.

Following the success of Shakira’s “Waka Waka (This Time for Africa)” at the 2010 FIFA World Cup South Africa™, the new single, written and co-produced by Pitbull, is set to bring the passion of Brazil to the world when it is officially released by Sony Music later this year. Capturing the colourful atmosphere of the 2014 host nation, the song will ignite the excitement felt by football fans around the world in the lead-up to the 2014 FIFA World Cup™.

The announcement was made on Thursday, 23 January, at the Maracanã football stadium, with Claudia Leitte and Pitbull joining FIFA Secretary General Jérôme Valcke as well as LOC President José Maria Marin, Brazilian Deputy Sports Minister Luis Fernandes, LOC Board Member and footballing great Bebeto and two-time FIFA World Cup winner Cafu for an exclusive visit to the venue for the 2014 FIFA World Cup final.

Speaking at the Maracanã on Thursday, FIFA Secretary General Jérôme Valcke said: “FIFA and Sony Music are extremely excited to share the exciting talent of Claudia Leitte with the world, alongside such internationally celebrated artists as Pitbull and Jennifer Lopez. In my many visits to this country, I’ve heard a lot about the great Brazilian music tradition and it gives me great pleasure to see a Brazilian artist at the heart of this song. I’m sure, like me, millions of football and music fans all over the world will be eagerly awaiting the song’s release.”

“I am very happy and thrilled to represent my country at the FIFA World Cup alongside these two amazing artists who I admire and respect. I love sharing my culture and country to people through music!” said Claudia Leitte. “The FIFA World Cup is one of the biggest events on the planet, and I look forward to dancing samba with Pitbull and Jennifer Lopez in Brazil - we are one!”

“I’m honored to join Jennifer Lopez and Claudia Leitte at the FIFA World Cup to bring the world together,” said Pitbull. “I truly believe that this great game and the power of music will help unify us, because we are best when we are one.”

“We Are One (Ole Ola)” will debut later this year ahead of the 2014 FIFA World Cup™, and will be included on the upcoming “Official 2014 FIFA World Cup Album” to be released by Sony Music Entertainment. A video for “We Are One (Ole Ola)” is also in development.

FIFA and Sony Music have enjoyed a successful partnership in the World Cup’s official music programme ever since 1994. The tradition of an official song dates back to the 1966 FIFA World Cup™ in England with a song for the first Official Mascot, the lion “World Cup Willie”. Ever since, the official music programme and the Official Mascot have become an increasingly significant component of the event, providing an excellent opportunity for people other than football fans to identify with the world’s biggest single-sport event.

Official songs at recent FIFA World Cup™ competitions have included “Un’estate italiana” by Edoardo Bennato and Gianna Nannini in 1990, “Gloryland” by Daryl Hall with Sounds of Blackness in 1994, and “La Copa de la Vida” by Ricky Martin in 1998. In 2002, the official song was “Boom” by Anastacia, and there was also an official anthem by Vangelis featuring typical Korean and Japanese sounds. In 2006, “The Time of Our Lives” by the Il Divo quartet was a resounding success, followed in 2010 by “Waka Waka (This Time for Africa)” written by Shakira who performed alongside South African band Freshlyground.

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A total of 1,179,363 tickets were requested within 24 hours of the opening of the second sales phase for the 2014 FIFA World Cup on www.FIFA.com. Approximately 86% were requested by Brazilian football fans, thus making Brazil the country with the highest number of requests ahead of USA (38,009), Argentina (30,659), Chile (23,014), Colombia (12,103), Mexico (11,580), Australia (8,064), Germany (6,556), England (6,469) and France (6,006).

Football fans have until 12.00 (CET) on 30 January 2014 to apply for tickets on www.FIFA.com/tickets. During this sales period, all fans have an equal chance to be successful, regardless of the date of the ticket request, as all requests will be amalgamated at the end of the phase and processed together. In the event that the number of requests received per product and category exceeds the number of tickets available, a lottery will be held to determine the successful applicants.

Furthermore, 29,913 requests have been received to date for the participating member association (PMA) ticket category, sales of which also started on Sunday, 8 December 2013 but will remain open until 7 February 2014. All PMA ticket requests are treated equally and these tickets are also sold by random selection, which means that fans are not under any time pressure to submit their requests. The PMA tickets are sold via a special link which can be accessed either via FIFA.com/tickets or from the respective team page in the FIFA World Cup™ section on FIFA.com. It is important to note that each PMA can decide to only allow their fan club members access to these specific supporter tickets, as is the case for England for instance.

FIFA has reserved 16% of the tickets for every match for fans from both teams (8% per team per match), including tickets for Brazilian and Croatian fans for the opening match at Arena Corinthians in São Paulo on 12 June 2014. To be eligible for PMA tickets, applicants must either reside in or be a national of the country whose match they wish to attend. In this quota, only tickets from categories 1-3 are available.

For more details, please visit www.FIFA.com/tickets.

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